Last updated: 10 September 2026

Your privacy matters to us. This notice explains what information we collect, how we use it and the choices you have.

THE INFORMATION WE COLLECT

Your name, email address, phone number, billing and delivery address, order details, account login details, and anything you tell us when you get in touch. When you visit our website, we also collect technical information such as your IP address and how you use the site, through cookies.

We need your contact and delivery details to process an order. Without them, we cannot complete your purchase.

HOW WE USE YOUR INFORMATION

• To process and deliver your order, handle returns and manage your account, because this is necessary to fulfil our contract with you.
• To answer your questions, as part of our contract with you or our legitimate interest in providing good customer service.
• To keep tax and accounting records, because the law requires it.
• To prevent fraud and keep our website secure, as this is in our legitimate interests.
• To send you marketing emails if you have signed up to our mailing list (with your consent), or about similar products if you have bought from us and did not opt out (our legitimate interests).
• To improve our website and, with your consent, show you SIRÉNA adverts on social media.

MARKETING

You can unsubscribe at any time using the link in any of our emails or by emailing us, and we will stop.

WHO WE SHARE IT WITH

We never sell your information. We only share it with trusted providers who help us run SIRÉNA, such as our website platform, payment providers, delivery companies, email and analytics providers, and our accountant, or with authorities where the law requires it.

Some of these providers are based outside the UK. Where this is the case, we make sure your information is protected by appropriate legal safeguards, such as UK Government adequacy approvals or approved data transfer agreements.

HOW LONG WE KEEP IT

We keep order and payment records for [6] years for tax purposes, account details until you close your account, and mailing list details until you unsubscribe. Anything else is kept only for as long as we need it for the reason we collected it, then securely deleted.

COOKIES

Essential cookies make our website work. We only use [analytics and] advertising cookies with your consent, and you can change your choices at any time in [our cookie settings].

OUR COMMITMENT TO DATA SECURITY

We use appropriate security measures and reputable, secure providers to protect your information from unauthorised access, loss or misuse.

YOUR RIGHTS

You have the right to ask us to access, correct or delete your information, to restrict or object to how we use it, and to transfer it to you or another organisation. Where we rely on your consent, you can withdraw it at any time. We do not make decisions about you using solely automated means.

To make a request, email evie@swimwithsirena.com. We may ask for proof of identity. We will respond within one month, and there is normally no charge.

COMPLAINTS

If you are unhappy with how we have handled your information, please contact us first by email or post. We will acknowledge your complaint within 30 days and let you know the outcome as soon as we can.

CHANGES TO THIS POLICY

If we update this policy, we will post the new version on this page with the date at the top.